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List Building:
As more and more people start using the internet for business and shopping the
increased competition in the market is staggering. This has lead many internet
marketers to looking into list building to keep a hold of their customers and
future customers.
What exactly is list building? Have you ever logged into a
website and they are asking for your name and email address? They do this a
variety of different ways. They can be asking to keep you notified for site
updates, a free prize or any random free giveaway. The primary reason that any
of these sites are doing this is to get a hold of your name and email to be
able to build a list.
List building is done for a variety of different reasons but the primary
reason is to be able to sell the list products in the future. With list
building you need to make contact with the list and keep them interesting. You
see this most prevalent with internet marketing companies. They will often
contact their list with free information and free gifts. The reason they are
doing this is to build a relationship with everyone who receives their email.
Now instead of avoiding the email the user will be looking forward to reading
that email.
Once people on the list are starting to accept you as an authority in the
market you have won the battle. Now many people do not understand how easy it
is to start building a list. First using an outside service for your list
makes it much easier. The two best companies in the field in most experts'
opinions are
icontact and
aweber. These companies will allow you to set up an
HTML code that can be easily put into your website to get the emails saved.
Then you just access the list through their sites to be able to contact them.
One email then can be reached by 1,000's of people.
List building is an effective way for many internet marketers to make
money. Adding a list to your website is quick and easy and should be done by
all internet marketers.
Why should you build an opt in list?
The simple answer is to communicate with your subscribers but there is more to
it. In any online business the list is the most important asset you have. If
your house is burning on fire and you're only allowed to take one thing from
your house what thing would it be? You should have answered the email list.
Building an email list takes a lot of time and effort, forget the website you
just built or the 60 page ebook you wrote, nothing is more valuable than the
list. This cannot be stressed enough.
Your aim with an online business is to make money via products or services
and building an email list is one of the quickest ways to make money. Just one
email can literally make you $1000's. Here's how: Let's say you want to
promote a $47 product to an email list of 10000 targeted subscribers and only
1 percent of the list purchase, that's 100 subscribers x $47 = $4700 dollars.
Can you now see the importance of list building?
Just having an email list
is not good enough even with targeted subscribers. You need to build a
relationship with your subscribers to get the most out of them and this can be
done by giving valuable information. Be genuine and get them to trust you,
treat them the way the you like to be treated. You can do this many ways for
example, by sending them free videos you've made, you can give them free
ebooks, free audio products, send them cool links to view etc. Just think
outside the box and they will love you for it.
You’ve built a website, you’ve carefully optimized and cultivated your search
engine statistics and you’ve advertised or built an Adword-type campaign to
attract people to your site. So they get there. Then what? Can you count on
them to bookmark your site and visit again? Are you willing to bet your
business on a probability that they might show up again? Probably not.
The
primary reason for list building is to illicit some degree of influence and
control over those that have expressed an interest in your site. A list
provides you with three important elements. First, it provides you a true and
specific “market”. Second, it opens a direct, consenting, permission-based
channel to those who have already expressed an interest in your content. And
third, it provides you an immediate and future source of market research that
will, again and again, reveal the demographics and reactions of a market to
your products or services.
In view of the benefits, not the least justification for list building is
that it’s easy to do so. There are well-proven and numerous tools for
soliciting and capturing viewer data and for maintaining and organizing your
lists.
In view of the investment you must make to bring someone to your site, some
might consider it to be irresponsible if you don’t capture a viewers name and
coordinates for future use. After all, every subsequent use of viewers contact
information will likely increase the overall revenue-to-cost “yield” of your
marketing efforts. So the real question about list building should be: Why
Wouldn’t you Build a List?
Why a list is so Important ?
Building an email list should be considered THE most
important part of your marketing strategy. In most cases, capturing visitors
email addresses is THE most important goal – even more important than making the
sale. Quite surprising, isn't it? Here's why it is so important…You see,
statistics show that the average potential customer needs to get exposure to a
product 7 times before deciding to buy that product. Seven times.
But when your potential customers come to your website and you only get ONE
chance to sell to them, and if they are not convinced this one time, you will
lose them forever. So how are you going to give them 7 exposures when most of
your website visitors will come to your site only once? That's when building
your email list and publishing newsletter comes as the best solution.
One of the best ways to build a list and establish a strong relationship with
your subscribers, is to publish your own newsletter. Your newsletter will
give you the opportunity to get in touch with your subscribers in an
on-going basis, so you can build a good relationship with them.
Also since you publish helpful articles in your newsletter, your subscribers
will see you are a REAL expert and so you will gain their trust. After that,
they will buy many of your products and also the affiliate products that you
recommend. When you want to start your newsletter, you should create a
professional layout for it because your newsletter layout can make or break your
reputation and professional image.
Anyway, so because of the need to give an average of 7 exposures to your
products to your prospects, it's completely essential that you put a lot of
focus on getting the most number of your visitors to subscribe to your list.
So let's look at it this way: If you don't capture your visitors' names and
email addresses on your website, you will lose them FOREVER. That's why there's
a famous sentence in the Internet marketing world that all the experts always
say:
"The money is in the LIST."
If you are already building your list by putting a signup form on your
website to capture your visitor's email addresses is very good and shows that
you are aware that building a list is important. But knowing that building your
list, building relationship and trust with your subscribers, and monetizing your
list effectively are the most important part of your business, that will make a
big difference on the overall way you focus your time and energy.
Make Money From Your List: This is such a loaded topic. I mean, for most of you, that is why you are in
business. You might like bees or gardens or health topics, so you are
enjoying what you are doing, but the bottom line is the reason you are
online is to make money. So you want to learn how to make money from your
list.
Now the first thing I am going to assume is that you are going to make
some kind of a baseline level of income just by building a solid list and
following the rest of the steps I have given you, including the concepts I
have shared regarding structuring your email campaign. I am also assuming
that you have some product or affiliate product you are selling or
promoting, so you are already (or will be, when you apply the concepts)
making some level of baseline income from your list.
So the types of things that I am going to teach you here are going to
involve creating additional levels of income by offering additional products
and creating additional streams of income.
Some of the things that you can do to increase your profits are by
developing additional products over and above your first product. Once
someone on your list buys something from you, they should be funneled into
another list where they will be exposed to your next product. If you do not
already have a second or third (or fourth) product, start making it. In the
meantime, find some affiliate products that match your niche specialty.
One convenient place to find products to sell is the clickbank market
place. One thing to note here, before you start selling something, buy it
and try it out. Make sure it is worth presenting to your subscribers. If it
is not, return it – you will be glad you did not try to sell your list that
product.
There are several categories of additional products you can sell to your
subscribers after the have they have bought your first product. You can sell
them products that have a related or more advanced emphasis than the product
that you initially sold them. These are generally considered backend
products. You can also sell similar products or products in related areas –
generally considered to be cross –selling products.
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Key to Success:
Without establishing a mailing list you'll never bring home the bacon in
online selling. List constructing is so significant to the success of your
online business and it sounds as if much work has to be done. So why do it? If
you focus on building up quality mailing lists of future or actual customers,
you will own a market. To be productive in list building, it is eminent to
know the most effective methods to build up a homogeneous list of customers.
You can "mine" that list for new orders and renewals always and you will be
able to do so less expensively than you may advertise to nameless candidates
elsewhere. The elementary truth is that if you are not using your list, you
are going to have use someone else's. If you don't own a list, you're going to
have to promote to come up with new orders.
Think back: If you possess your own mailing list, you possess your own
market. Therefore you have to invest in your personal mailing list building -
make sure that every name and address you have can pay off. Whether it is a
conventional or World Wide Web business, if you do not have regular clients,
you won't continue business very long.
Due to the eminent junk e-mail policies that are today in effect, it has
become very hard to develop a flourishing list building. But, it can be done
and it can be done with success. The most prospering technique I have found
out for list building, without being marked as a spammer is the uses of double
opt in list building.
Using a single opt in system the second a person fills up a form, they get
part of your list whether they would like to or not. Using a double opt in
system, once you receive the form, you contact them and ask them to affirm
that they want to become part of your email list. Some other advantage of a
double opt in system is that you are emailing a particular individual.
Therefore, if somebody put in another human email address to keep off spam
in their own mailbox while picking up your free gift, you won't be sending
unsolicited ezines and emails to someone that doesn't want them. Applying a
double opt in system, the potential buyers on your list want to be there. This
gives you the chance to build up some kind of a relationship with them and as
individuals. People are more disposed to do business with someone they
experience as a friend, rather than a nameless email address. Establishing
relationships with potential customers is the best technique to be successful
with list building.
Money Is In The
List: E-mail marketing has
expand lately and each day more and more people are using this way of promotion
for their online business. And believe me it will only expand further more in
the next few years. E-mail marketing is the easiest and cheapest way of online
marketing and promotion. We all know that money is in the list and there is no
better way to build a list.
So how will you build a list with e-mail
marketing? Usually companies send letters and e-mails throughout the news and
other online ways. This way they send their promotional materials directly to
their potentional buyers and believe me they make a lot of money by doing so.
And best of all . All buyers that purchase something from them once, are still
on their list, so they can send them even more offers, tips and commercial
material for further purchases. Do you want your own mailing list?
You have to know first what a opt-in mailing list is?
Opt-in mailing list is a database of names, addresses and e-mails of your
subscribers. This subscribers are people who subscribed through your opt-in form
in order to receive something that you are offering as a free gift (ebook,
review, etc.) or as being interested in your product or service that you are
selling. This subscribers gave you permission to email them later with any
additional offers or news you may have. But keep in mind not to spam your list.
Always make sure to send them only relevant offers or information's or you will
quickly loose their trust.
Discover how you can build your own opt-in list in any niche market you choose:
First you have to build a web site or at least a squeeze page. You can
build one within a few minutes. You can use any of pre build websites or
squeeze page templates. Just browse a little and you'll quickly find one. I
have a great free squeeze page software within my bio box. There are also some
web hosting services that offer free website tools to make your website
building task easy and fun. This way you will build great looking and eye
catching website. And now you only need to include the opt in form and you are
ready to build a list. For opt-in form you need an HTML code which you'll get
with any auto responder service like
Aweber,
Getresponse,
Icontact,
Isoresponder,
Traffic Wave etc.
Now you have to make an offer that will attract and convert as much
visitors as possible into subscribers. You have to offer something that is
free or valuable. This is very important. Every single visitor has only one
thing on his mind, and that's ''what is in there for me?'' So give them a very
informational newsletter or free ebook. This way you will prepare them to give
you their name and email address. You have to tell them within your opt-in
form that their information is save with you. And make them sure that you'll
never sell or give their info away.
Next thing is information about opt-in and opt-out option. This
information will be presented when they subscribe to your list and with every
single offer or email you'll send them in the future. Opt-out link is provided
over auto responder service. This way your visitor or subscriber will now that
he/she can opt out from your list anytime. Knowing that they will subscribe
more likely.
There are also other methods to build a list easy way. You can for example
offer something of great value to somebody that already has big /huge list and
he'll recommend your site to his list. Remember to give first and get later.
That's how things are running online.
Here is a tip on how to create killing squeeze page or opt-in form so you'll
receive opt-in rates like experts. Good squeeze page usually has over 40 %
conversion. So if you want to build one, simply look what others are doing and
what kind of squeeze page are having. Then copy the concept (never their words)
and you will build a killing opt-in page with high conversion.
These are some of the many ways on how to build your mailing list quick and
easy. Remember to treat your subscribers with respect and always try to provide
fresh and unique content and they will be yours like forever.
Best List Building Keyword Research:
The concept of keywords sounds very simple. When a person types in a word or
series of words - such as 'Power Widgets' - into the search box on Google, the
search engine will find every web page which has these two words on it, even if
they are not next to each other on the website - even if they are on different
pages of the website.
What is not so simple about keywords is figuring out which are the
right
words - the ones your customers will use to look for your product or service.
Those are the keywords that need to be on your website for Google to find. To
learn keyword research in details, explore
Keyword Tips and Keyword Toolschapters
of this website.
There is a false belief that there are some 'magic' words which, when put
onto any webpage, will cause that page to be number one on the search results
page on Google. It just isn't true. Some people recommend putting words such as "SEX" or "Jessica Simpson" on a
web page to increase the number of visitors. There is little debate that this
isn't a very good approach. For one thing, you're not likely to rank very high
on these types of keywords; and even if it did succeed in driving traffic to
your site, is it truly increasing the number of real customers that are
visiting your website?
The true art of keywords has two components:
Figuring out what words potential customers use as a search term when
looking for your product or service.
Insuring that those words are not just scattered on your website, but
placed correctly so that your site, and not your competitor's, will be on the
top of the search results page.
The first step is to capture as many possible keywords as you can. The goal
is to create a huge list that you'll narrow and refine later.
Start your keyword research by looking over your website and finding the
words that are specific to your company, product or service. Create a list of
words based on this. You might think of this as your priority words list.
If a person knows about your website they will normally type in this information
first.
Next, make a list of words which are about the product or service, but
are not company specifically and think of these as your secondary word list.
Some of these words might overlap with the priority list but that is alright.
Then make a third list of words which you might call your outside list.
This is a list made up of words (including possible typos) which people might
type when looking for a product or service. I would also include competitor's
products and any other non-obvious words that your research reveals as likely
search terms.
If this keyword list is for a website that has been up and running for a
while, take a look at both the website server statistics and any available
analytics package such as Google Analytics. Compare your lists of words with
what is in these other reports. Add any words you hadn't already thought of.
Now it's time to expand beyond your website and collect words from other
sources. These sources include brainstorming sessions with your sales team and
any other group that comes in contact with customers or prospects, keywords from
your competitors' websites, and, finally, 3rd party keyword applications.
There are plenty of choices for keyword-building software but one of the best
applications also happens to be free. It's the
Keyword Tool inside Google
Adwords. You don't need an Adwords account to use it. Just go to the Adwords
login page and click on Keyword Tool.
Follow these steps and you'll end up with hundreds - if not thousands - of
potential keywords. You'll be able to eliminate many of these as inappropriate
on sight. Others require a bit more research.
In addition to understanding what words your customers will likely use to
find your type of product or service, to select the best keywords you'll also
want to pay attention to the following:
How many people actually search using these terms? You can get this
information from the
Google Keyword tool. It's the number called Average
Search Volume and it tells you how many times that search term is used on
Google on average in a month.
How tough is the competition for these terms? You can determine this by
searching on Google for that term and noting how many pages Google finds with
those keywords. (The fewer the better). You'll also want to pay attention to
the pages that rank highest for the terms.
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