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So, if you don’t have a product of your own to sell online, how can you
profit from this exciting trend? One of the finest ways of making money online is to promote other
people’s products or services by becoming their affiliates. Affiliate is a
term used for a website that drives traffic to another website in exchange
for a predetermined commission.
Thanks to the success of several affiliate programs in the early days of
online business, most merchant websites, today, use some kind of affiliate
programs to promote their sites and generate sales. Considering the sheer numbers of affiliate programs available on the
Internet, you may feel overwhelmed. However, if you set some basic criteria,
it would be lot easier to find a good program that suits your need.
Free sign up
The affiliate program that you are planning to join must be absolutely
free. There are way too many good programs available for free, why should
you pay for one? Moreover, the programs that require payments to join are
mostly multi Level Marketing (MLM) programs. Although, there may be many
good MLM programs existing on the Internet, I don’t think it’s a viable
option for an average person.
Good commission
You deserve handsome compensation for all your hard work! No matter, how
you look into it, in most of the cases, promoting a product or service is
not an easy job. Since you are doing the uphill struggle of bringing the
client to the merchant’s door, your commission should be real good one.
What is an acceptable commission anyway? If you are promoting an
information product, don’t go for less than 50 percent. For more tangible
products and services your bare minimum commission should be 15 percent of
the sale. If you are promoting monthly subscription, choose a program that
pays a portion of subscription fee as recurring commission to you as
long as the client referred by you stays subscribed.
Tow-tier affiliate program
An affiliate program which pays certain percent as a commission from the
sale for bringing in a client and another if that client brings in other
clients. Two-tier affiliate programs are more preferable since once a client
base is built, it becomes a great source of residual income.
Quality affiliate tracking system
The merchant should have a very good and well-organized affiliate sales
tracking management software system. You have to be absolutely comfortable
with the statistics generated by the affiliate program. The program should
show such important aspects as repurchase, if any, by the client
referred by you, your second tier affiliates, activities by your second tier
clients, etc.If you do not feel comfortable with the tracking system
provided by a merchant, better stick to the merchants, who use third party
affiliate managing system. At least, you will know that a dishonest
merchant won’t be able to defraud you.
Efficient customer support
You should feel satisfied with the service and support you get from your
affiliate program owner. A good program highly values its affiliates and
gives priority to its customer support system. As the clients that you are
sending to the merchant are primarily your site’s visitors, you should be
extremely picky about the quality of customer service the program
renders. After all, your own site’s reputation is also at stake here!
Promotional materials
If you are planning to promote an affiliate program, you will need more
materials then mere banners. Unfortunately, even many high-end affiliate
programs do not carry enough promotional materials to satisfy the need of
the affiliates. Promotional material should include: contents to build
mini-sites, various ad articles, different kind of text links, product
brochures or presentation, etc.
Commission payment policy
The affiliate program should have a sort of minimum payment policy, where
you can receive commissions if even you have made just one or two sales. A
reasonable amount is US $25. Less than that is not viable due to processing
costs. Commission should be paid each month. If you are located outside
of US, see if the merchant makes payment through Paypal or other similar
services or not. For most of the countries checks issued in other countries
are not a good option.
If an affiliate program meets all these above mentioned criteria, you can
consider joining in this program. However, to get best result from your
efforts, before signing up, you should also consider the following
rules:
You have to like the product you are promoting Any salesman will confirm
you that this is one of the fundamental rules of selling. If you are selling
a product or service you must have confidence in it. If you like the
product and will use it yourself gladly, you found a product to promote!
Don’t waste your time with a product that is not up to your taste!
Promote a product or service consistent to your website’s subject matter
If your site is all about soccer, you will be better off with products and
service related to soccer. If this same site promotes, for example:
pesticides, no matter how hard you try your success will be very limited!
Before joining in any affiliate program first you should identify who
your visitors are, what do they like and which products they will probably
buy online. Once you know your niche market it’s lot easier to find products
or services for it.
Many webmasters think that in order to make money through affiliate
programs, all you have to do is to come up with a site and fill up the site
with affiliate links. Sooner all later people will click on them.
Unfortunately this does not work! Making money through affiliate programs is
also a business and like any business you have to have a proper business
plan. Only a well prepared businessplan followed by its meticulous
implementation can bring success to your affiliate endeavor.****
Whether you are a newbie to Internet or a proud owner of
a website, affiliate programs are great opportunities for
you to make money online. It is an interesting concept
that allows affiliates to develop a source of income and >
the program owners to sell their products more effectively.As
an affiliate your job is to drive traffics to the
program owner’s site. You get a commission from each sale
made to a customer that originated from your marketing
efforts. Once you become interested in making money through
affiliate programs and do some research you will come to
know that there are many affiliates, who consistently make
thousands of dollars month after month.
James Martell, who also wrote a handbook on affiliate
marketing, claims that he makes over US$ 40K each month
from his 30 over niche affiliate sites.
Phil Wiley lives in a remote area near Australia’s Great
Barrier Reefs but it does not create any barrier for him
to make a comfortable living from his online incomes.
Rosalind Gardner, author of the Super Affiliate Handbook,
made over US $400,000 last year alone by promoting different
affiliate programs.
There are numerous examples like these, but the question
is do all affiliates make that much of money? Is it truly
possible to make your living by promoting affiliate programs? The truth is very few of thousands of affiliates are
successful in making good amount of money from affiliate
marketing. If you follow the tips stated below scrupulously your chance to
become a super affiliate will increase considerably.
Try the product first
Don’t just start promoting an affiliate program because they
offer handsome commission! Internet marketing is a complex
and time consuming process! If you decided to spend your
valuable time and ingenious brain in promoting a product,
you better check out the product first. Try the product! As
a consumer if you feel that the money spent on the product
is really worth it, then you probably found a right affiliate
program to market.
Sell products consistent to your website’s content
If the visitors are coming to your site and spending time,
that means they like the content of your pages. If you offer
them something which is relevant to this content, chances
increase dramatically that they will check out that product.
Write ad articles and text ads for the product
Don’t use banners to promote your chosen affiliate programs!
Our eyes are so accustomed to see banners that in very rare
case, nowadays, we click on a banner. Use text ads instead!
But don’t just use the generic ads supplied by the affiliate
program owner. Spend sometimes in creating the text ads. While
writing the text ads, think how you can relate the content of
the page with the text of the ad.
Write articles about the subject matter of the affiliate
product and use links within the article. Studies show that
the ad articles have good click through response. You can submit
these articles to other websites and create a viral marketing
process for your affiliate program.
Get a domain name for the affiliate program
If you are getting result from promoting an affiliate program
and would like to get more serious in marketing this particular
program, get a domain name for this program and use it to
redirect to the link given by you affiliate program owner. Here
is why you should do this:
Many people don’t feel comfortable with the idea that you will
get a share from the sales made to them. A domain name convinces
many of this type of people that you are not merely promoting an
affiliate program, rather you have something to do with this
product or better yet, some even might consider that you are
not making anything out of a sale.
Redirect a buyer to a page with relevant products
If you sell a product of your own from a website, once the
buyer
finishes the purchasing process, i.e. charging credit card,
redirect him immediately to a page with products that compliment
the product he or she has just purchased. The idea here is to
try to sell more products to the same buyer while he is still
in the buying mood.
Build mini sites for the niche products
One of the best approaches in promoting affiliate programs is
to build mini websites dedicated to these programs. Here are
the steps you should take:
Choose a market segment
Choose niche products for this particular market segment
Build a content rich mini website specifically oriented to
this segment
Promote related affiliate programs through this website
Use free materials, programs etc. to attract visitors
People love free stuffs! Especially, if there are values in
them! Many affiliate programs supply free materials like articles,
e-books, programs, etc. in order to help affiliates market their
products. Use these materials sporadically to lure customers.
If you don’t get any worthy free materials from the program
owners, search for free relevant materials on the Internet. You
will be amazed to see quantity of free e-books, articles and
other materials that you will be able to dig out!
Create exit Pop-Up pages with specific and targeted offers
If the visitor of your site is leaving, why not showing him a
page with highly specific targeted product offers? Best idea is
to create several pages with highly targeted products for
different pages. If the visitor browsed through a certain page,
that means the content of the page some how interested him. If
he decides to leave the site right after viewing this page, it
definitely makes sense to show him an exit pop-up page with
products consistent to the content of the page.
Build a directory of e-books, articles, and affiliate programs
Information is the number one reason why people spend time
online. It’s not always easy to create large amount of contents
required to satisfy the need of the visitors. Why not use
materials created by others for this purpose? Besides, you
can also use those materials to promote affiliate programs
of your choice. You can add materials to your directory
yourself and you can also ask visitors to submit their
materials in relevant categories.
Post Pay per click ad on the most successful affiliate program
If an affiliate program generates considerable revenue promote
this particular program more aggressively by posting pay per
click ad for this program. Overture and Google Adwords are the best options available
for pay per click advertisement campaign.
Affiliate programs are great way of making money online!
However, don’t expect an overnight success! Like any other
business, here also you require proper planning and
persistence. Most super affiliates confess that, in general,
it takes one to two years of hard work to become successful
in this field. So do your homework before jumping in!
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