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Affiliate,Afiliate Program,Affiliate Marketing
Affiliates,Make Money,Affiliate Business,Afiliate Resources

If you have a website and you are not involved in any of the thousands of affiliate programs available on the Internet, you are loosing great opportunities to make some extra income. As in the case of some top affiliate marketers this extra income might even transform into thousands of dollars.

Affiliate marketing is an easy way to get started making money online. You just sign up to be an affiliate, and refer new customers to the sales site(s) with a special, coded affiliate link. When your referrals click the link and make a purchase, you get paid a sales commission on the sale. Many of these commissions are now paid instantly, at the time of the purchase.

Affiliate program is one of the most effective methods of producing sales second only to direct mail. According to Forrester Research, a marketing research company, in this year 21% of all online sales will be generated from affiliate sites promoting affiliate products. If you do your homework right, you too can earn handsomely from the correct use of affiliate programs.

What is an affiliate program?

The concept of affiliate program is based on the age-old business practice of referral service. This is quite common in many industries. An attorney, for example, gets a certain percent of commission if he refers a client to another lawyer.

Back in 1996 Amazon.com started the first widespread use of referral service on the Internet. If a client comes to Amazon.com and buy a product using a link provided by Amazon, from a website which signed affiliate partnership agreement, that site receives 10 to 15% commission from the sale. The Amazon Affiliate Program became so successful that it prompted others to follow the suit. Today, affiliate programs became ubiquitous on the Internet making them one of the primary methods of online marketing of products and services.

Affiliate Program can be defined as Internet marketing system where a company allows and helps third party websites, called affiliates to post link and refer clients in return for a predetermined flat-fee or percentage-based commission.

Benefits of affiliate programs

Affiliate Programs became so popular because as a partnership it’s a win-win situation for both the program owner and the affiliates. Benefits for program owners include:

Increase Sales :
The primary reason for most of the companies to adopt an affiliate program is the possibility of boosting sales. In fact, proper implementation of a quality affiliate program is capable of increasing sales dramatically.

Free promotion :
A successful affiliate program can easily become the largest traffic generator for the company website. Many websites receive major portion of their visitors from their affiliate links. To find suitable websites with required content in order to run a banner or link campaign is time consuming and require large resources; affiliate programs in comparison can resolve this issue often with a far smaller investment.

Increase search engine ranking :
Search engines, Google in particular, calculate link popularity as one of the main factors in their ranking algorithm. Backward links from affiliate sites certainly help improving this.

Branding :
Thanks to its affiliate program Amazon.com banner links can be seen on numerous websites. Popularity of Amazon.com among the newcomers to Internet proves that Amazon.com was successful in creating its online brand name. No doubt, omnipresent visibility of their logo on the affiliate sites definitely had a huge impact on the brand recognition of the Amazon. Offline companies had to spend billions of dollars of advertisement money to get similar results!

How about the affiliates?

What are the benefits they get from an affiliate relationship?

No product or service to carry :
Online business with your own product or service might be rewarding, but it requires substantial investment from your part. With carefully chosen affiliate programs you can have your online business without the requirement of having your own products.

The investment is low as all you need is a website.

No need to have a merchant account :
Since you don’t carry your own products or services you do not have to go through the hassle of having a merchant account to cater your clients. Your affiliate program owner will do everything. All you have to do is supply clients through your designated link.

Possibility of residual income :
Many programs pay you a commission from the sales made to the customers generated from affiliates, who have signed up as an affiliate following your link. This kind of affiliate system is called 2-tier system.

Visitor tracking system allows affiliate programs to pay you a commission when same visitor from your website makes repeat purchase. Some affiliate programs that promote monthly or yearly subscription services pay a commission each month as long as customer referred by you stays subscribed.

Complement you website with added products and services

If your site is dedicated to certain products or services, there must be other stuffs that go well together with your own products. It’s a good idea to seek out viable affiliate products of these items and promote through your site. Your visitors will love this and this will help building loyalty among your visitors.

Have new contents for your site

Many affiliate programs supply you with valuable marketing materials. Some of these materials can be nice addition to your site content bringing further value to your website.

Various Affiliate programs

There are two ways of running an affiliate program: The company owns and handles the program itself, using certain software.

The company uses third party administered affiliate programs. The reasons why many companies prefer to hand over management of their affiliate programs include technical aspects, cost factor and human factors.

  • Companies do not have to spend money on developing, running and updating the software.
  • Proven technology allows companies to concentrate on their job of selling their products and services.
  • Many prospective affiliates prefer third party managed programs, because they rightfully ponder, in this case the program owners have less chance to cheat their affiliates.
  • Find below a list of some leading third party affiliate program administrators:

    ShareASale Affiliate Program
    LinkShare Affiliate Program
    ClickBank Affiliate Program
    PayDotCom Affiliate Program
    Clickbooth Affiliate Program

    However, this does not mean that you should avoid company run affiliate programs. On the contrary, some of the most successful and best affiliate programs are run by the owners. If you find an affiliate program that suits your requirement and you feel that the company is a reputable one, by any means you should give it a try!

    How to Evaluate Affiliate Programs?

    There are thousands of affiliate programs offering wide range of benefits to their affiliates. However, many of these programs and the claims they make are not to be trusted. Good affiliate programs provide tremendous earning opportunities, but they need to be evaluated to distinguish them from doubtful ones. There are several factors to consider before someone decides to join any affiliate program.

    Products: Organizations which operate affiliate programs generally have some products to sell. These products can be in form of physical products, e-products or services. It is important to ascertain that the organization has some products to sell and that it recruits affiliates to help them in running their business. One should be very careful with any organization that has recruitment of affiliates as their main business. It is best to avoid such organizations because their affiliate structure is like a house of cards which can crumble at slightest impact.

    The organizations which have products to sell and market them thru affiliate programs cut down on the cost of advertising and distribution. This amounts to considerable savings which they share with their affiliates. If a new affiliate is already familiar with the products, this can be helpful but this is not a necessary pre-condition to join affiliate program. New affiliates can learn about the products quite fast.

    Organization's Track Record : It is not difficult to find out about the organization before joining it affiliate program. Search engines are one of the sources which can be used for this purpose. Verifying the testimonials presented by the organization is another source of information. The organization should have proven track record of operating their programs for several years successfully. If the organization is new or just starting, the person starting the program should be well known with good credibility. This is precaution against joining organizations which promise get-rich-quick scheme and then disappear.

    Support Available to Affiliates : Most of the new affiliates joining any affiliate program are new to the field of marketing on the internet. They need guidance and support for promoting their business and earning money for themselves. It is in the interest of the organization to help their affiliates to succeed. These organizations are in their business for considerable longer time than the affiliates, are more knowledgeable about their market and about the ways of promoting their products. They are in best position to provide their affiliates with proper guidance. Many organizations have excellent support system by way of trainings, tutorials, articles, books, marketing plans, marketing tools, forums just to name a few. These are generally available from websites accessible to the affiliates.

    Apart form the promotional material and information available from the website, personal guidance can be vital. A new affiliate may not be familiar with all the resources available and will look for mentoring at least in initial stages. It should be remembered by the affiliate that her success will add to the success of the organization, the organization is obliged to help her.

    Payment : Another factor to consider is the mode and frequency of payment to the affiliates. The affiliate should make sure that this suits her. Just to give an example - many organizations make payments thru PayPal, but PayPal does not transmit money to all the countries. Such details should be checked before putting time and effort for any affiliate program.

    Affiliate Structure : There are many different ways in which organizations build up their affiliate structure. Many organizations have single tier structure in which affiliate is only paid commission for sale. Other affiliate structures are 2-level or multi-level deep in which the affiliate earns also from the efforts of personally sponsored members. In turn, the affiliate is expected to help her sponsored members to earn for themselves. This is one great feature of multi-level marketing leading to leveraged earning.

    There are still more variations in the structure. Some organizations allow a limited number of affiliates directly under each affiliate. There is no "ideal" affiliate structure. But it is important to have clarity in the structure and the affiliate should understand the structure.

    Compensation Plan : There is lot of variation in compensation plans starting from simple commission to more elaborate plan in which affiliates additionally earn thru the efforts of their sponsored downline members and also from a common pool. I personally favor plans which have provision for leveraged earnings where teamwork really counts. Residual earning is another attractive feature of affiliate marketing which can build into sizeable income over a period of time. I am not against any compensation plan so long as it is understandable and appears reasonable. You have perhaps noticed that I have put this factor as the last consideration. However it is an important consideration after all other considerations are found acceptable.

    Persistence Pays - It takes time to build up business with any affiliate program, no matter how good the program appears. After joining any affiliate program after thorough evaluation, one needs to stay with the program giving it time to build the earning. Get-rich-quick scheme do work some times but they are rare exception rather than the rule and cannot be depended upon.

    Tips To Boost Your Business :
    To generate additional business income, consider expanding your business through affiliate marketing.
    1. Earn Commissions :
    By joining and promoting suitable affiliate programs, you can expand the number of related products and services that you can offer your customers.
    2. Earn from the Efforts of Others :
    In many affiliate programs, you can earn commissions on the referrals of other people that you sign up as affiliate marketers.
    3. Start Your Own Affiliate Program :
    By starting and promoting your own affiliate program, you can obtain a worldwide sales force for your own products and services.


    So, if you don’t have a product of your own to sell online, how can you profit from this exciting trend? One of the finest ways of making money online is to promote other people’s products or services by becoming their affiliates. Affiliate is a term used for a website that drives traffic to another website in exchange for a predetermined commission.

    Thanks to the success of several affiliate programs in the early days of online business, most merchant websites, today, use some kind of affiliate programs to promote their sites and generate sales. Considering the sheer numbers of affiliate programs available on the Internet, you may feel overwhelmed. However, if you set some basic criteria, it would be lot easier to find a good program that suits your need.

    Free sign up

    The affiliate program that you are planning to join must be absolutely free. There are way too many good programs available for free, why should you pay for one? Moreover, the programs that require payments to join are mostly multi Level Marketing (MLM) programs. Although, there may be many good MLM programs existing on the Internet, I don’t think it’s a viable option for an average person.

    Good commission

    You deserve handsome compensation for all your hard work! No matter, how you look into it, in most of the cases, promoting a product or service is not an easy job. Since you are doing the uphill struggle of bringing the client to the merchant’s door, your commission should be real good one. What is an acceptable commission anyway? If you are promoting an information product, don’t go for less than 50 percent. For more tangible products and services your bare minimum commission should be 15 percent of the sale. If you are promoting monthly subscription, choose a program that pays a portion of subscription fee as recurring commission to you as long as the client referred by you stays subscribed.

    Tow-tier affiliate program

    An affiliate program which pays certain percent as a commission from the sale for bringing in a client and another if that client brings in other clients. Two-tier affiliate programs are more preferable since once a client base is built, it becomes a great source of residual income.

    Quality affiliate tracking system

    The merchant should have a very good and well-organized affiliate sales tracking management software system. You have to be absolutely comfortable with the statistics generated by the affiliate program. The program should show such important aspects as repurchase, if any, by the client referred by you, your second tier affiliates, activities by your second tier clients, etc.If you do not feel comfortable with the tracking system provided by a merchant, better stick to the merchants, who use third party affiliate managing system. At least, you will know that a dishonest merchant won’t be able to defraud you.

    Efficient customer support

    You should feel satisfied with the service and support you get from your affiliate program owner. A good program highly values its affiliates and gives priority to its customer support system. As the clients that you are sending to the merchant are primarily your site’s visitors, you should be extremely picky about the quality of customer service the program renders. After all, your own site’s reputation is also at stake here!

    Promotional materials

    If you are planning to promote an affiliate program, you will need more materials then mere banners. Unfortunately, even many high-end affiliate programs do not carry enough promotional materials to satisfy the need of the affiliates. Promotional material should include: contents to build mini-sites, various ad articles, different kind of text links, product brochures or presentation, etc.

    Commission payment policy

    The affiliate program should have a sort of minimum payment policy, where you can receive commissions if even you have made just one or two sales. A reasonable amount is US $25. Less than that is not viable due to processing costs. Commission should be paid each month. If you are located outside of US, see if the merchant makes payment through Paypal or other similar services or not. For most of the countries checks issued in other countries are not a good option.

    If an affiliate program meets all these above mentioned criteria, you can consider joining in this program. However, to get best result from your efforts, before signing up, you should also consider the following rules:

    You have to like the product you are promoting Any salesman will confirm you that this is one of the fundamental rules of selling. If you are selling a product or service you must have confidence in it. If you like the product and will use it yourself gladly, you found a product to promote! Don’t waste your time with a product that is not up to your taste!

    Promote a product or service consistent to your website’s subject matter If your site is all about soccer, you will be better off with products and service related to soccer. If this same site promotes, for example: pesticides, no matter how hard you try your success will be very limited! Before joining in any affiliate program first you should identify who your visitors are, what do they like and which products they will probably buy online. Once you know your niche market it’s lot easier to find products or services for it.

    Many webmasters think that in order to make money through affiliate programs, all you have to do is to come up with a site and fill up the site with affiliate links. Sooner all later people will click on them. Unfortunately this does not work! Making money through affiliate programs is also a business and like any business you have to have a proper business plan. Only a well prepared businessplan followed by its meticulous implementation can bring success to your affiliate endeavor.****

    Whether you are a newbie to Internet or a proud owner of a website, affiliate programs are great opportunities for you to make money online. It is an interesting concept that allows affiliates to develop a source of income and > the program owners to sell their products more effectively.

    As an affiliate your job is to drive traffics to the program owner’s site. You get a commission from each sale made to a customer that originated from your marketing efforts. Once you become interested in making money through affiliate programs and do some research you will come to know that there are many affiliates, who consistently make thousands of dollars month after month.

    James Martell, who also wrote a handbook on affiliate marketing, claims that he makes over US$ 40K each month from his 30 over niche affiliate sites.

    Phil Wiley lives in a remote area near Australia’s Great Barrier Reefs but it does not create any barrier for him to make a comfortable living from his online incomes.

    Rosalind Gardner, author of the Super Affiliate Handbook, made over US $400,000 last year alone by promoting different affiliate programs.

    There are numerous examples like these, but the question is do all affiliates make that much of money? Is it truly possible to make your living by promoting affiliate programs? The truth is very few of thousands of affiliates are successful in making good amount of money from affiliate marketing. If you follow the tips stated below scrupulously your chance to become a super affiliate will increase considerably.

    Try the product first

    Don’t just start promoting an affiliate program because they offer handsome commission! Internet marketing is a complex and time consuming process! If you decided to spend your valuable time and ingenious brain in promoting a product, you better check out the product first. Try the product! As a consumer if you feel that the money spent on the product is really worth it, then you probably found a right affiliate program to market.

    Sell products consistent to your website’s content

    If the visitors are coming to your site and spending time, that means they like the content of your pages. If you offer them something which is relevant to this content, chances increase dramatically that they will check out that product.

    Write ad articles and text ads for the product

    Don’t use banners to promote your chosen affiliate programs! Our eyes are so accustomed to see banners that in very rare case, nowadays, we click on a banner. Use text ads instead! But don’t just use the generic ads supplied by the affiliate program owner. Spend sometimes in creating the text ads. While writing the text ads, think how you can relate the content of the page with the text of the ad.

    Write articles about the subject matter of the affiliate product and use links within the article. Studies show that the ad articles have good click through response. You can submit these articles to other websites and create a viral marketing process for your affiliate program. Get a domain name for the affiliate program

    If you are getting result from promoting an affiliate program and would like to get more serious in marketing this particular program, get a domain name for this program and use it to redirect to the link given by you affiliate program owner. Here is why you should do this:

    Many people don’t feel comfortable with the idea that you will get a share from the sales made to them. A domain name convinces many of this type of people that you are not merely promoting an affiliate program, rather you have something to do with this product or better yet, some even might consider that you are not making anything out of a sale.

    Redirect a buyer to a page with relevant products

    If you sell a product of your own from a website, once the buyer finishes the purchasing process, i.e. charging credit card, redirect him immediately to a page with products that compliment the product he or she has just purchased. The idea here is to try to sell more products to the same buyer while he is still in the buying mood.

    Build mini sites for the niche products

    One of the best approaches in promoting affiliate programs is to build mini websites dedicated to these programs. Here are the steps you should take:

  • Choose a market segment
  • Choose niche products for this particular market segment
  • Build a content rich mini website specifically oriented to this segment
  • Promote related affiliate programs through this website
  • Use free materials, programs etc. to attract visitors
  • People love free stuffs! Especially, if there are values in them! Many affiliate programs supply free materials like articles, e-books, programs, etc. in order to help affiliates market their products. Use these materials sporadically to lure customers. If you don’t get any worthy free materials from the program owners, search for free relevant materials on the Internet. You will be amazed to see quantity of free e-books, articles and other materials that you will be able to dig out! Create exit Pop-Up pages with specific and targeted offers

    If the visitor of your site is leaving, why not showing him a page with highly specific targeted product offers? Best idea is to create several pages with highly targeted products for different pages. If the visitor browsed through a certain page, that means the content of the page some how interested him. If he decides to leave the site right after viewing this page, it definitely makes sense to show him an exit pop-up page with products consistent to the content of the page. Build a directory of e-books, articles, and affiliate programs

    Information is the number one reason why people spend time online. It’s not always easy to create large amount of contents required to satisfy the need of the visitors. Why not use materials created by others for this purpose? Besides, you can also use those materials to promote affiliate programs of your choice. You can add materials to your directory yourself and you can also ask visitors to submit their materials in relevant categories. Post Pay per click ad on the most successful affiliate program

    If an affiliate program generates considerable revenue promote this particular program more aggressively by posting pay per click ad for this program. Overture and Google Adwords are the best options available for pay per click advertisement campaign.

    Affiliate programs are great way of making money online! However, don’t expect an overnight success! Like any other business, here also you require proper planning and persistence. Most super affiliates confess that, in general, it takes one to two years of hard work to become successful in this field. So do your homework before jumping in!

     

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