Global search engine giant Google (google) an awkward position in South Korea since 2006 to set up a subsidiary in South Korea the first time since the drastic reduction of the advertising and marketing departments, the scale of layoffs to meet the 50% of the total staff. Last year sales of up to 21.7 billion U.S. dollars (about 29 trillion won) the world’s largest Internet company Google in an awkward position in South Korea.

Google Google South Korean subsidiary of a subsidiary of South Korea since the establishment of the first time since 2006 a significant reduction of the advertising and marketing departments. According to industry sources, the size of its staff laid off half - 30 or so. Google-sook in Korea郑金庆executive, said: “This is the global headquarters of the Organization to promote one of efficient.” But the only South Korea such a large-scale layoffs. Google’s addition to the United States cut a total of 100 employees, of which 30% concentrated in South Korea.

Internet industry see this as a “natural result.” Unanimously that the only Google Korea are “global standards”, but ignore search ads (search word appeared in ads) and local services.

An Internet advertising agency staff said: “The 2003 competitors to enter the Republic of Korea during the replacement of three advertising systems, Google Korea, however, while later, but its local ad system only at the cultural level of pure Korean.”

Another staff agency also said: “If the competitiveness of business advisory, in half an hour after the reply can be, but if South Korea advice to Google, the fast day, the slowest to get a reply a week later, the lack of Korean-style service. ”

Google’s search business is no exception. Although with the world’s most advanced search technology, but only adhere to the “global standard”, can not provide the required Korean users search results, therefore, the market share of only 3%.

It is rumored that Google may be South Korea shortly after the withdrawal from South Korea. Recently, in order to enhance organizational efficiency withdrawn unpopular at 7 to wait for service when the headquarters is still a doubt. This will not be the Google of Korea did not take the user, and once again adhering to their own “global standard” of the result?

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