You have probably seen a few products out there with a Dr. Perricone acai berry endorsement on them. In fact, you may have seen quite a few of these product lines. But that leaves a person wondering why Dr. Perricone would endorse so many companies and their products. Especially when he has his own very successful product line. Not too long ago, Oprah’s website made an official statement that neither she nor anyone on her show endorses any acai berry products. So what is the real story behind all of the claims and endorsements made by the celebrity doctor?

Why Dr. Perricone?

Some of you may ask who Dr. Perricone is and why companies are scrambling to put his name out on their products. Dr. Nicholas Perricone is a dermatologist and anti-aging specialist who has his own line of skin care products and has published several books on such topics as health, beauty, and wellness. Oprah fans are sure to recognize him as he has made appearances on the popular talk show quite a number of times already. In fact, part of his image as a celebrity doctor can be attributed to these guestings on Oprah. His qualifications as a doctor and his popularity as a tv personality lends credibility to whatever product he chooses to endorse.

What is the Claim?

Some companies are using pictures of celebrities like Dr. Perricone. Acai berry companies are a dime a dozen and finding a good one can be hard. But you can be assured that any companies who feel it necessary to tread on thin legal ice and use a celebrity likeness without permission are probably not worth your business. Some companies may outright lie to you and claim their product is backed by the celebrity doctor. If you find a company making these claims, you are best to stay away from them entirely.

What is the Truth?

The fact is that there is no connection between Dr. Perricone and any acai berry supplement. The doctor did publicly endorse the acai berry itself and declared it a super fruit worth considering. He also claims it has potential as an anti-aging product as well. However, he has recently had to expressly state that he has no connections to any specific product line. And considering he has his own products, there is no reason he could not simply incorporate acai berry as well.

Knowing these details now, consumers should best stay away from those who make false claims about their products. Dr. Perricone has made it clear that he has no connections to any acai berry products even if he himself has promoted the potential health benefits of the fruit. Those who are just out to make a quick buck for themselves may later be found out but in the meantime, they are fooling thousands of consumers and making thousands of dollars by just implying a Dr. Perricone - acai berry endorsement.

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