Search engine optimization (SEO) is a specialized job that can do wonders for a website. There are scores of expert SEO professionals with impeccable understanding of the entire SEO process, who can really help promote your website to a great extent.

However, there are some recurrent simple mistakes which render an SEO process useless even after all the efforts put in. A check list is an excellent idea of ensuring that these mistakes are avoided.

Using a keyword research tool is a good idea. These tools, with there huge database of targeted keywords help at finding the most appropriate set of keywords and key phrases.

Try to allocate each page for a particular keyword or a keyword phrase. These act as the primary keyword or primary key phrases. Once this is done, secondary keywords or key phrases can be used in the remaining part of the page.

Insist on your website being linked in a user friendly manner. Make sure that all the pages of your website are accessible through simple links.

Try to avoid fancy graphics to link all the pages of your website. Instead, use texts in an optimized manner. This will help with your Keyword count.

Be extra cautious when adding links. For example, if you add a link to a page where the primary key phrase is Search Engine submission, ensure that the links to the page contains the same phrase, i.e. Search Engine Submission.

A sitemap is a must. Search engines prefer scanning or indexing the sitemap since it serves as an easy gateway to your entire website.

Make your website content rich. Try to add sufficient SEO friendly content and articles that correspond to the main theme of your website. Add links from these articles to the relevant pages of the website.

Go for an effective link exchange program. This means exchanging links of your website with other websites those are catering to the same industry but are not your competitors. Again, watch out for irrelevant links. Irrelevant links can be detrimental to your website and you risk your website being banned by search engines.

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