This is not just a very effective way to communicate with your recipients of your postcard mailing second time, but also to distribute more of your marketing material to them.

Offer your reader something free. Ensure them that this special deal doesn’t oblige them in any way. Just provide them with something that could be of use to them when the time comes to sell their house.

For example, you may want to offer them a free report entitled, “7 Reasons why selling your home now is a smart move,” or “15 Ways to Avoid Foreclosure.” This report can be nothing more than reasons you’ve already mentioned in your postcard mailing. But in the report you get the chance to dig deeper into these reasons, to explain further and more fully how profitable it can be for them.

Provide them with your contact information, like a phone number to where they will call, and send them the report. This gives you a great chance to collect all contact information of them, and set them aside. In some day’s time, mail a follow-up postcard campaign aimed only at those who ordered this report.

Stating that this postcard is to impress the ideas mentioned in the report. Pick the important points you mentioned in report and emphasize on them. This two-step direct marketing process has been used by most successful entrepreneurs, and has produced amazing results.

There’s no reason why your real estate investing firm can’t use this same technique in acquiring more customers. Don’t you think you can write it on your own? If you truly feel like that, don’t hesitate to have a professional copy writer compose it for you.

So don’t let the lack of writing skill to stop you from using real estate direct marketing. Just hire a copywriter to develop your real estate direct mail and free offer.

When you do use this approach, though, be sure that you include some essential nuggets of marketing tools in it. You’ll want to highlight your firm’s name as well as its address and phone number. If you have a web site, be sure to include this on your report as well.

To ensure a good return in your investment in real estate postcard marketing, follow the basic rules in real estate marketing. Have your contact information printed clearly. Make your free report available online.

Also adopt the latest trend in real estate direct marketing which is to have your contact information printed on each page of your free report. This will help you and your company to become first in your prospect’s mind for your services. So why not start developing that free whitepaper right now?

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