If you are a returning network marketer and wondering whether this time around will be different then you need to consider a few things.

Building a network marketing business today has seen a change in the playing field. That is, the rules have changed and the internet has been hugely responsible for this.

It’s a fair bet that when you were last involved in MLM you followed the guidelines set down by an upline who in many cases simply taught you or recruited you with methods that can only be described as old school.

In fact, there is every chance you were blinded by one or more of the following lies of network marketing which virtually had you on the backfoot from the moment you started your business.

So what lies are we talking about? Let’s take a look at them and then decide if they helped or harmed your business.

MLM Lies

1. The first of the 7 great lies is that everyone’s your prospect. In other words, you’ve probably been told to approach everyone who looks like a suspect; your family, friends, the local butcher, greengrocer, insurance rep…basically anyone within arms length of you.

2. This business is not really sales and no skill is required. In fact, people just share products.

3. Anyone with blood flowing through their veins can do this business!

4. You’ll have your business built for you. All you’ve got to do is sign up!

5. You will be dealing with the best, life changing products.

6. You are failing because you don’t have enough belief.

7. You will be working with a proven system. Simply rinse and repeat what you’ve been taught.

Now there is no doubt that this will resonate with a lot of network marketers and the truth is, the result of the above has contributed to an awful attrition rate - over 90% of MLMers will bail out of their business within their first three months.

So which of the above is the worst of the lies. Undoubtedly, it’s the first. Why? Because the reality is, not everyone is looking for a business opportunity.

The result of going into MLM with the view that everyone’s a prospect is hit and miss prospecting with “the miss” factor being the overwhelming result. This leads to quick dejection resulting from constant rejection and in quick fashion, abandoning the business.

The secret to growing a successful network marketing business is targeted prospecting. Not only that, but putting your offer in front of a hungry home business opportunity crowd who will respond by chasing you for more information.

Now wouldn’t that be a change from constantly harassing friends, family and acquaintances and getting the cold shoulder treatment.

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