I bet there wasn’t a course in Hairstyling School about how an email marketing program will help you boost sales and attain repeat business. As a start-up hair salon business owner, repeat business means survival. On the one hand, repeat-customers establish consistent income. Secondly, retaining customers costs much less than getting new ones.

An email marketing program is the most effective tool in driving repeat business, and it is by far the least expensive method of keeping your initial clients. By building your contact list through your grand-opening promotions, you can set yourself up with life-long clients.

Gathering your email marketing program contact list is best done as soon as you open the doors to your new hair salon. Offering promotions for your very first customers in exchange for their contact information will develop your lifelong and repeat clients. A successful promotion to increase repeat business might include an incentives.

By giving the first 100 clients a discount the next time they come in, a preferred price on products or a free product or service in return for referring your salon to a friend, you have created a strong connection to a client and started to get the word out about your salon.

Another way to continue getting sign-ups is to add a receptacle for business cards including a sign that indicates the future promotions they will receive by email for leaving their card. Or, you can ask them when they are paying if they would like to sign-up to receive promotions via email.

Also, the top-rated email marketing program agencies will give you, free of charge, a web sign-up box. This is something you can place on your website so that your site visitors can sign-up for your email newsletter and promotions.

Once they have signed up, you will send them reminders about your store, promotions on new products coming in or specials on cuts, highlights, manicures, or whatever seasonal promotion you decide to offer.

The best email marketing program packages for small businesses tend to be those that offer you a credit option instead of a monthly charge. The way a credit system works is similar to a bank account. First, you load up your account with as many credits as you want. Then, each time you send out an email, your account gets credited for the amount of email addresses you are sending out to.

For example, if you send out one email to 150 clients, you will be using 150 credits. The reason this is a benefit is due to the control over your marketing scheme, as well as the cost. When you are not tied into a monthly cost, YOU decide when you need to purchase more credits and do not have to incur a monthly charge for sending.

Also a credit package is beneficial to a small business in terms of the free trial. Credits do not expire, whereas monthly trials do. As a small business, it might take you more than two months to develop a list. So, slowly using up your free trial credits without having to incur any charge is more beneficial to a small business in terms of finance.

Email marketing program can make your start-up hair salon a success at a faster rate and at a cheaper cost than other forms of promotion. Email marketing program is the most cost-effective method of retaining your current clients, and driving your repeat business.

Your grand-opening promotions can be a highly effective way of achieving a contact list and therefore maintaining the business relationship with them. More repeat business means a successful business, with a price tag that has been trimmed.

Robert Burko is President of Elite Email, the complete email marketing program package used by hair salons around the world. You can deploy a comprehensive email marketing solutions for your beauty salon with a no-risk free trial. Start harnessing the power of email marketing today!

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