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After you have created your email promotion strategy and defined who will appreciate your targeted email promotion, your next step is to receive permission to send emails to those highly targeted people. One email promotion strategy not mentioned above is to create a compelling reason and an automated process for people to easily give their permission to receive emails from you.

Automate Your Programs and Routines. To optimize your email promotion software efforts you should automate processes including subscriptions, unsubscribe, monthly newsletters and more.

The one thing to keep in mind here is that you MUST notify users that by submitting their business cards, they are agreeing to receive email communication from you. This can be as simple as adding a sign to the business card drop-off box saying: “We will send you an email to notify you if you have won. We may also send you periodical emails with special offers and announcements. If you do not wish to receive emails from us, please write ‘No Email’ on your business card.”

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Connect on a personal level with your email list. This is crucial to your success and must be taken seriously. Treat the people on your email list as you would do your best friend. Give them useful content. Help to solve their problems. Talk to them and not at them. Write your email message as you do when emailing a friend. Just make your message simple and to the point.

When you incorporate all the strengths of direct promotion into email promotion, like testing and targeting, then what you end up with is one of the most powerful promotion weapons ever invented.

Your email must capture attention with its headline and entice the reader to open the email. In the email be sure you include multiple links to your website, and tell readers who you are and why they can rely on your information. For instance, provide a very short bio with an informational email. However, spend very little time talking about yourself and your business. Email promotion concentrates on customer benefits.

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