A common myth about company logo shirts and corporate apparel is that in order to look professional it needs to be uncomfortable and unfashionable. This is completely untrue. With a few smart choices, you can design custom polo shirts and other work clothing that look and feel great while presenting your company’s image and brand to the world. This includes the material you choose, the colors, and even the cut.

Material Choices

One of the most important choices for stylish and comfortable company logo shirts is the material they will be made of. Clingy materials such as nylon or Lycra can be extremely hot and uncomfortable. For professional looking clothing, look for cotton styles. Pure cotton is one of the most breathable and absorbent materials available.

Material is an important consideration - as it helps the wearer to stay cool and prevent excessive sweating. The texture of cotton fibers gives this material the ability to be warm in the winter. Lastly, clothing made from this fabric is free from static so there are no bouts of embarrassing static cling in the office.

Cotton is a good choice for your staff and the environment. Natural cotton fibers have a low risk when it comes to causing an allergic reaction. This way, you don’t need to order two separate types of custom polo shirts or other corporate apparel for those with sensitive skin. It is also good for the environment because it eliminates the extra chemicals that are used to create synthetic fibers. If you are concerned about wrinkling, you can look for a product that has a small amount of polyester or other synthetic fiber and still maintain some of its green value.

Colors

Business owners often feel that in order to maintain that professional look, custom polo shirts and other company logo shirts need to be in black, navy blue, or other dark color. Trends have completely changed this idea. Adding color to your corporate apparel can make your company stand out and recognizable in some instances.

When trying to choose a color, there are three main options. Many businesses select a color that matches their company brand. This could be one solid color or a base color with small areas of accent colors. Another choice is to consider the emotions you would like to associate with your business. Yellow, for instance, promotes happiness while light blue has a calming effect. Lastly, you can associate the colors with the role of your organization. A marine industry business, for example, may like to have a water colored uniform.

Style

Button style clothing is considered standard for formal wear, but it isn’t necessarily the only option. Golf shirts or custom polo shirts are quickly becoming more popular because they still appear professional while providing a higher level of comfort. Sleeve styles are also important. Many people prefer a well cut raglan sleeve because it allows for the maximum amount of arm movement.

If you are having difficulty deciding on what combination makes the best company logo shirts, many places will allow you to order one or allow you to see a sample online to get a good idea of what it will look like. It is also a good idea to get a few different opinions if you aren’t certain of the design. This way, you get a few different points of view and are not stranded with a large number of custom polo shirts or other items you can’t use.

Author is a freelance copywriter. For more information on company logo shirts and custom polo shirts visit http://www.corporateshirtsdirect.com/.

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