Corporate logo shirts are a good way to emphasize your company brand at a trade show, but why not use them as a giveaway product to generate more leads and increase your ROI? Simply handing them out to everyone who walks by isn’t going to gain you the leads your company needs to grow and expand. Giving away custom polo shirts, for example, is more effective when you can use them to connect with your leads and start build profitable relationships. There are three great ways to give away items and strengthen their brand.

Pre-Trade Show Giveaways

Including corporate logo shirts into your pre-trade show marketing plan is a great way to build the number of attendees to your booth and increase the number of leads you gain from the event. Before the trade show, send out cards or offer cards for a ‘free gift’ through your website.

On these cards, include the information for the trade show, your company contact information, and an area for the customer to fill out. This should require the leads to fill in their contact information and provide the opportunity to ask a particular question or request more information. Then, the customer simply has to appear at your booth during the event to claim their custom polo shirt embroidered with your company’s brand.

Games And Attractions At The Event

Corporate logo shirts are a great way to incorporate your company brand into your booth. Use them as a prize on a game board. If you will be giving product demonstrations or have an interactive presentation, ask for volunteers and give custom polo shirts away as a prize. Another great way to incorporate these ideas into your trade show is to have a drawing and make the logoed clothing part of a prize pack.

These methods attract more people to your booth, attract more attention to your brand, and create the energy needed to increase sales and hot leads. The booth’s staff should also be wearing the company brand to spread the word about your company even further.

Post Show Thank You

During your post-trade show follow up, corporate apparel is a great way to thank customers and leads for showing interest in your company. They act as an additional way to grow the interest in your products and services while showing appreciation and respect for the customer without being too strong handed or pushy. Custom polo shirts can go to customers who made a purchase at the trade show and to leads that sounded interested, but have not purchased from the company.

When sending the custom polo shirts or other corporate apparel, phone or include a personalized card thanking the customer for their business or interest in your company. Also, provide them with any additional information they requested or ask if they had any questions or comments.

Corporate logo shirts can be a powerful tool in trade show marketing when they are used to the fullest advantage. You can include them before, during, after, or in any combination that fits into your marketing plan. Custom polo shirts and other corporate apparel build the energy, interest, and relations your company needs in order to have a profitable trade show event.

Author is a freelance copywriter. For more information on custom polo shirts, visit http://www.corporateshirtsdirect.com.

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