Choosing the right domain names for your website are like how book covers are to novels. It should be creative and interesting enough for visitors to have desire to enter them in their browsers.

Although you want to be creative, you don’t want to go over board. Why is this so? Excessive creativity may be appealing to you, but may not be appealing to the search engine bots. They won’t be able to index it in search engine listings unless a specific keyword is found. When choosing domain names you want it to be catchy to the audience as well as being search engine friendly.

Before choosing your domain name, you want to do some research on finding a search engine keyword that can be incorporated into your domain name. A keyword analyzer can assist you in this task. These can be found easily with a basic search engine query.

With a keyword analyzer, enter in a keyword that best summarizes the purpose of your website. The keyword analyzer will return different versions of this keyword. From the list, choose one that best fit the nature of your website. This is because when it comes to search engine optimization, more specific keywords are better.

Now you are ready to start selecting your domain name. Most domain name companies will inform you on whether the domain name you’ve chosen is available or not. It will also give you a list of suggested domain names if your domain name is not available. You should take this to consideration.

If your keyword is not available as a domain name, take a look at the suggested domain names the domain name companies give you. If the main keyword is included in the suggested domain names and it ends with .com, consider taking it. Otherwise, you will have to be more creative.

For instance, you can use ‘filler’ words, numbers or phrases within your domain name and still include your chosen keyword. Fillers could be ‘a,’ ‘an’ or ‘the.’ You can also include fillers at the end of a phrase, such as ‘101′.

With fillers incorporated within your domain name, your domain name can still have a good chance at getting indexed by search engines. The search engines tend to pay less attention to fillers.

But what if you couldn’t get .com using your specific keyword? Well, sometimes it is better to stick with lesser-used extension because the keyword is just so popular. Extensions that still get noticed include .net, .biz and .org.

You could also consider using country ot state-based extensions if you don’t mind international or local-based marketing. It is better to rank number one in France’s version of google than to be number 200 or worse in America’s version of Google.

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