They use viral marketing by e-mail as a marketing tool… what did you think I meant? Viral marketing can work well for B2B providers, as long as the following is true:

1. Your product or service must add value for the sender and recipient.

2. The offer has to be deliverable. You don’t want to offer a product that you can’t deliver if demand grows rapidly.

3. The offer has to be easily transferable to others. E-mail and Web pages provide the best medium to facilitate this.

4. Using your existing networks to spread out your message is the best viral marketing campaigns.

The idea behind viral marketing is to provoke your customers and referral sources to relay your message/information regarding on what product or service you are offering to their network of friends and colleagues. Of course in able for them to get more motivated on relaying your messages, you give back something in return. It can be a discount coupon or freebies related to your business.

Using e-mail makes it incredibly easy to pass information on to a friend or colleague, especially if it involves something fun or free. With millions using the Internet worldwide, the potential for exponential growth is tremendous. The great things about viral marketing are that it is free and works virtually by itself. Once you make a offer and provide the facility for referrals, viral marketing spreads like well a virusbut the good kind.

The first thing you need to do on implementing viral marketing to your business, start with your customers. Ask them if they know someone that can be your referral. Next, your referral sources. Colleague, service providers and outside network can be persuade to give you referrals which can lead to business.

If your customers are stressed business owners, offer a reward that provides relaxation and leisure… like a weekend away.

In order for you’re viral marketing to be successful and effective offer your customers something that will entertain them.

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