The most important goal when choosing your domain name is to seduce visitors to have the desire to enter them in their browsers. It is like how book covers are to novels.

Being overly creative with domain names, however, does not mean that you’ve chosen a good domain name either. Your creativeness may be appealing to you, but search engine bots won’t be able to index it in search engine listings. Thus, when choosing domain names you want your domain name to be both catchy yet search engine optimized using a specific keyword.

You can reach these objectives by doing some research before choosing your domain name. You want to focus on finding popular search engine keyword that can be used within your domain name. There are many various keyword analyzers out there that can help you accomplish this task. Simply query them in the search engines.

Using the keyword analyzer, simply enter one keyword or phrase that best explains your website. Then choose one of the keyword results that best describes the purpose of your website. By doing so, your domain name will become search engine optimized and be attractive to search engine bots.

Now you are ready to start selecting your domain name. Most domain name companies will inform you on whether the domain name you’ve chosen is available or not. It will also give you a list of suggested domain names if your domain name is not available. You should take this to consideration.

If the keyword you’ve chosen is not available as a domain name, look through the suggested domain names the domain company gives you. If you can find a domain name that still has your main keyword and it still ends with .com, you might want to consider it. If not, you have to be more creative.

For instance, you can use ‘filler’ words, numbers or phrases within your domain name and still include your chosen keyword. Fillers could be ‘a,’ ‘an’ or ‘the.’ You can also include fillers at the end of a phrase, such as ‘101′.

With fillers incorporated within your domain name, your domain name can still have a good chance at getting indexed by search engines. The search engines tend to pay less attention to fillers.

What if you looked at suggestions and tried using fillers and you still couldn’t get .com? When a keyword is just that popular and you couldn’t find .com, you should consider using other extensions such as .net, .biz, and .org. Although not as popular as .com, they still get noticed and is increasing in numbers.

Furthermore, if you don’t mind international or local-based marketing, you can also consider using country or state-based extensions. It’s better to rank in top ten of France’s version of Google than to be number 100 or worse in America’s version of Google.

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